Built by People Who Get It
A former college football player who lived the NIL era. A tech sales dropout who bets everything on creators. Together, we're changing how athletes build their brands.
Co-Founder
Darien Rencher
From Walk-On to Team Captain to NIL Advisor
Darien Rencher walked on at Clemson with zero stars and zero scholarship offers. By his senior year, he was team captain, a fan favorite, and one of the most respected voices in the locker room.
But Darien's story isn't just about football. During the pandemic, he became the voice of player advocacy—fighting for athlete rights, NIL legislation, and fair treatment. His leadership caught national attention and opened doors that stats alone never could.
After graduating, Darien saw the NIL landscape explode—and watched countless athletes miss the boat. They had talent but no platform. They had moments but no content. They had potential but no strategy.
That's why he co-founded CFB University. To give every athlete—walk-on or 5-star—the playbook to build a brand that outlasts their eligibility.
Co-Founder
Jeff Spiegel
Quit Tech Sales to Bet on Creators
Jeff spent years in tech sales, hitting quotas and climbing ladders. But nights and weekends told a different story—obsessing over content strategy, studying viral trends, and building a college football brand from scratch.
What started as a passion project became a 500K+ following across platforms. Brands started calling. Athletes started asking for help. The side hustle was outgrowing the day job.
So he quit. Burned the boats. Went all-in on the belief that college athletes are the most undervalued creators in the world—and that the right strategy could change their lives.
Now he leads content strategy, video production, and growth systems at CFB University. His obsession? Turning raw talent into viral moments and long-term brands.
Why Athletes Trust Us
We've Been in the Arena
Darien played the game. He knows what it's like to balance 6 AM lifts, film sessions, and classes. We build around your schedule, not ours.
We're Creators, Not Just Consultants
We don't just give advice—we've built the following ourselves. We know what works because we do it every day.
We're in This With You
Your growth is our growth. We succeed when you succeed. That's why we're selective about who we work with—we go deep, not wide.